GLOBAL NOTEBOOK MARKET ANALYSIS

Regional Analysis

Global Notebook Market: Regional Insights

North America held the dominant position in the market in 2018 and it is expected to retain its dominance during the forecasted period (2019—2027). This is attributed to increasing adoption of BYOD trend among various vertical such as healthcare, IT, and retail. For instance, according to Coherent Market Insights’ analysis, in 2017, in the U.S., around 65% of the organizations including banking, healthcare, and IT sectors have adopted this trend wherein, employees use their personal devices in workplace. Major benefits associated with BYOD is cost reduction, mobility, and it also helps in increasing retention of the employees. Hence, increasing adoption of BYOD trend will positively help in fuelling growth of the market in this particular region.

Asia Pacific is anticipated to exhibit the highest CAGR during the forecasted period. This is owing to rising consumer disposable income coupled with increasing digitization of education in this region. This is one of the factors for increasing demand for notebook in this particular region. For instance, according to the Coherent Market Insight’s analysis, in India, the disposable personal income was US$ 2.28 billion in 2016 and it has increased to US$ 2.56 billion in 2017. Therefore, rising disposable income is expected to accelerate growth of the market in this particular region