GLOBAL NOTEBOOK MARKET ANALYSIS
Growing trend of BYOD is among factors for growth of the market
Growing trend of BYOD is one of the major factors for growth of the market. Growing concern of organizations towards improving organization’s productivity is key factor for adopting BYOD trend in organizations in various sectors. Moreover, implementation of BYOD policy has aided in improving productivity and efficiency of employees, as they perform their respective tasks on their device, which in turn helps in increasing the productivity of the organization. According to Coherent Market Insights analysis, in 2017, 66% of employees use 2 or more devices every day which includes, desktops, laptops, smartphones and 12% use tablets at their workspace. Thus, adoption of BYOD trend by organizations helps in cutting down costs. Hence, increasing BYOD trend has increased demand for personal devices such as tablets, notebooks, smartphones, and others in the workplace. Therefore, this is expected to propel the growth of the notebook market.
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