Market Challenges And Opportunities

Driving factors for growth of the dehumidifier market

In the U.S., about half of the population was found to be living in the areas with severely high degree of polluted air. The share of such population was found to be as high as 47% of the total population as stated by American Lung Association, in 2015. Increasing level of pollution have propelled need for clean and pure air. Owing to such health concerns among individuals, and rise in disposable income is expected to aid in growth of the market. According to the report by Bureau of Economic Analysis (BEA), Disposable Personal Income (DPI) in the U.S. increased by US$ 39.8 billion (0.3 %) in April 2018 as compared to 2017. Moreover, number of people suffering from air borne diseases such as asthma is also rising, which is another factor for growth of the market. According to a report by Energy Efficiency, around 40% of people were diagnosed with asthma in year 2016. These humidifiers aid in controlling respiratory system diseases, allergies or skin related problems. Dehumidifier have anti- bacterial filter and ionizer where anti-bacteria filter kills bacteria and ioniser absorbs dirt, dust, and viruses out of the air, which helps to clean the air and makes breathing easy. This is expected to increase sales of dehumidifiers, in turn aiding in growth of the market.

However, dehumidifier requires high maintenance and consumes high electricity, which could affect the adoption rate. These additional costs could negatively affect growth of the market. Overheating of dehumidifier is also main drawback of dehumidifiers as it could cause smoke or fire. Overheating causes because of improper use, poor maintenance or restricted airflow in compressor and fan, which results in overheating of compressor.