GLOBAL AUDIO CODEC MARKET ANALYSIS

Regional Analysis

Global Audio Codec Market: Regional Insight

The global audio codec market can be segmented into six regions namely North America, Europe, Asia Pacific, Latin America, The Middle East, and Africa.

Asia Pacific held the dominant position in the market in 2017 and is expected to retain its dominance throughout the forecast period. Asia Pacific has emerged as a major manufacturing hub for the consumer electronics, which use audio codec. Some emerging economies such as China, India, and Japan are few of the major mobile phone manufacturing countries in the region. For instance, according to the India Brand Equity Foundation, India was world’s third-largest market for smartphones in 2017. This is expected to aid in growth of the market in the region.

Furthermore, North America held the second-largest position in the market, in terms of revenue share. The U.S. and Canada are major growth engines in the market in this region. High presence of mobile companies and in the U.S. such as Apple, Google, and Microsoft is a major factor aiding in growth of the market in this region. In addition to this, the increasing smart phone users in the United States have also accelerated the market in this region. According to Coherent Market Insights, in 2016, the smart phone users in the United States were 241.0 million and is projected to reach 343.9 million by 2021. Audio Codecs being an integral part of a smart phone device, the increase in demand for smart phones has led to rise in demand for Audio Codec.