GLOBAL AUDIO CODEC MARKET ANALYSIS

Global Audio Codec MarketSize and Trends

Increasing number of smartphones is one of the major driving factors for growth of global audio codec market

Recent past has witnessed a substantial growth in the smartphone market and is expected to exhibit this high growth in the near future as well. According Consumers International Organization, the number of smartphone users in the world reached to 2.1 Billion in 2016 and is expected to be pegged at 2.9 Billion by 2019 end. Audio Codecs are one of the primary elements used in the manufacturing of mobiles. Audio Codecs affects listening experience of the consumers whether using headphones, earbuds or Bluetooth speakers. Thus, growth of smartphone market will also lead to increasing demand for Audio Codecs.

In addition to this, Audio Codecs is extensively used in various applications such as television systems for enhanced audio experience. Demand for televisions is increasing significantly and at a faster pace. Manufacturers are focusing on offering advanced televisions with functionality such as Wi-Fi enabled, internet connectivity, and also have cameras, which enables facial recognition technology and recording options. This is expected to aid in demand for such advanced products. Audio is one of the major components of television systems. Hence, as the demand and supply for television system changes, it will also affect the Audio Codec market. For instance, according to India Brand Equity Foundation, the television market in India is expected to grow to US$ 11.78 Billion in 2018, from US$ 9.23 Billion in 2016, which accounts for an increase of 12.97% in 2016–2018.