Regional Analysis

Market Regional Insights:

North America is expected to be the largest market for gift card, which is expected to grow at a CAGR of over 39% during the forecast period. The growth of this market in North America is attributed to increasing demand for gift card in countries such as the U.S. and Canada.
Asia Pacific is expected to be the second-largest market for gift card, which is expected to grow at a CAGR of over 28% during the forecast period. The growth of this market in Asia Pacific is attributed to increasing demand for personalized and digital gifting solutions.
Europe is expected to be the fastest-growing market for gift card, which is expected to grow at a CAGR of over 18% during the forecast period. The market is being propelled by factors such as the use of gift cards by businesses for employee recognition, the growing trend of e-gifting, and the increasing adoption of advanced payment technologies.

Figure 1. Gift Card Market Share (%), By Region, 2024

Geographies covered:

North America: U.S. and Canada
Latin America: Brazil, Argentina, and Mexico
Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
Middle East & Africa: GCC Countries, Israel, and Rest of Middle East