Regional Analysis
Market Regional Insights:
- North America is expected to be the largest market for gift card, which is expected to grow at a CAGR of over 39% during the forecast period. The growth of this market in North America is attributed to increasing demand for gift card in countries such as the U.S. and Canada.
- Asia Pacific is expected to be the second-largest market for gift card, which is expected to grow at a CAGR of over 28% during the forecast period. The growth of this market in Asia Pacific is attributed to increasing demand for personalized and digital gifting solutions.
- Europe is expected to be the fastest-growing market for gift card, which is expected to grow at a CAGR of over 18% during the forecast period. The market is being propelled by factors such as the use of gift cards by businesses for employee recognition, the growing trend of e-gifting, and the increasing adoption of advanced payment technologies.
Figure 1. Gift Card Market Share (%), By Region, 2024
| Geographies covered: |
- North America: U.S. and Canada
- Latin America: Brazil, Argentina, and Mexico
- Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
- Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
- Middle East & Africa: GCC Countries, Israel, and Rest of Middle East
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U.S.: 
U.K. : 
India : 
