GERMANY NUTRITIONAL SUPPLEMENTS MARKET ANALYSIS

Market Challenges And Opportunities

Germany Nutritional Supplements Market- Impact of Coronavirus (COVID-19) Pandemic

The COVID-19 positively impacted the Germany nutritional supplements market growth. COVID-19 delivers an 8% sales growth injection to Germany's supplements market in the first half of the year, accelerating a long-term expansion. Rising awareness about personal health and need for boosting immunity to fight against virus is boosting demand for nutritional supplements and medicines. Thus, several players operating across food, beverages, and pharmaceutical sectors have started to use this as an advantage benefits associated with nutrients for expanding their product portfolio and global reach. Also, rising number of health check-ups and distribution of immunity-boosting medicines, owing to increasing health-related consciousness among governing authorities has boosted the nutritional supplements market.

Germany Nutritional Supplements Market: Drivers

• Rising demand for organic and natural products: Growing demand for organic and natural products in Germany is expected to drive the Germany Nutritional supplements market growth. Consumers are well informed and aware of the ingredients and production processes of the products they use, which is why organic and natural alternatives are preferred. This change in consumer behavior is driving the Germany nutritional supplements market growth, as the manufacturers respond to this demand by offering a wider range of organic and natural options. Rising awareness of the health benefits of supplement consumption is expected to drive the market growth, as consumers seek to improve their overall well-being. As a result, the Germany Nutritional Supplements market is expected to grow significantly in the coming years. According to United States Department of Agriculture Report, Traditional food retail accounts for 60% of organic food sales in Germany, with the other 40% going to organic retail shops and specialty shops.
• Increasing demand for nutraceutical ingredients: Rising demand for nutraceutical ingredients is expected to drive the nutritional supplements market growth. Germany is one of the major contributors in Europe nutritional supplements market growth. Rising awareness among the populace and higher disposable income in the region, are factors expected to aid in the growth of the market. As per the Organization for Economic Co-operation and Development (OECD) 2022, the average household, net-adjusted disposable income per capita in Germany is US$ 34,297 per year.

Germany Nutritional Supplements Market: Restraints

• Possible side effects of Supplements: Nutritional supplements provide all the minerals and vitamins needed for skin, hair, and nails. However, such products often contain large doses of vitamins and minerals thatmay cause side effects. The possible side effects include constipation, diarrhoea, and other stomach problems. The inactive ingredients may also cause allergic reactions in sensitive individuals. Nutritional supplements often contain multiple ingredients to support one or more health benefits that lead to high price of nutritional supplements. For instance, SugarBearHair vitamins by Kardashian cost US$ 32.96 on Amazon or around 55 cents per gummy, whereas the Flinstones multivitamin gummies cost 7 cents per gummy or US$ 12.99 on Amazon. Hence, high cost of nutritional supplements is also expected to hamper the market growth.
• Counterbalance: Nutritional supplements, though highly priced, still helps in improving and maintaining the health of any individual that lacks thedaily requirements of essential needed requirements, if consumed in correct proportion. For instance, calcium helps in building stronger bones in any person.