GENERAL MEDICINE EDUCATION PUBLISHING MARKET ANALYSIS

Global general medicine education publishing market is estimated to be valued at US$ 5,012.2 million in 2023 and is expected to exhibit a CAGR of 7.1% during the forecast period (2023-2030). Technological advancements by key market players is expected to drive the market growth over the forecast period. Moreover, an increase in inorganic strategies such as acquisitions are expected to drive the global general medicine education publishing market growth.

Analysts’ Views on Global General Medicine Education Publishing Market:

Focus of several organizations on offering free virtual education programs is expected to aid in the market growth. For instance, in April 2020, The Alzheimer’s Association announced to offer free virtual education programs and online support groups to caregivers, Alzheimer’s patients, and their families.

Figure 1. Global General Medicine Education Publishing Market Share (%), by Publication type, 2023

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Global General Medicine Education Publishing Market - Driver

Technological advancements by government authorities

Increasing technological advancements by government authorities for educating healthcare providers is expected to drive the market growth over the forecast period. For instance, in July 2022, For use by clinicians at all levels of public healthcare, the Indian Council of Medical Research has released a book and a mobile application. The newly launched book and mobile application will help physicians deal with problems associated with the irritational use of medicine for diagnosis and medicine related other things. The newly launched book is titled as ‘Standard Treatment Workflows (STW) Volume III’.

Figure 2. Global General Medicine Education Publishing Market Share (%), by Region, 2023

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Global General Medicine Education Publishing Market- Regional Analysis

Among all regions, North America is expected to dominate the global general medicine education publishing market over the forecast period. This is attributed to North America holding a 35.10% market share in 2023. The increasing launch of new publishing journals is expected to propel the growth of the global general medicine education publishing market over the forecast period. For instance, July 2021, BMJ Publishing Group Ltd., a U.S. based global healthcare knowledge provider, launched new multispecialty journal, BMJ Medicine. The purpose of BMJ Medicine is to make the world a healthier place by publishing influential multispecialty medical research, reviews, and opinion that have the potential to impact practice or policy and improve public health and patient outcomes.

Global General Medicine Education Publishing Market– Impact of Coronavirus (COVID-19) Pandemic

Since the COVID-19 virus outbreak in December 2019, the disease has spread to over 100 countries across the globe, and the World Health Organization declared it a public health emergency on January 30, 2020.

COVID-19 has affected the economy in three main ways: by directly affecting the production and demand for biochemistry analyzers and medical devices, by creating disruptions in modality, and through its financial impact on firms and financial markets. Due to nationwide lockdowns, several countries such as China, India, Saudi Arabia, UAE, Egypt, and others faced problems.

Quarantine, traveling constraints, and social distancing measures are likely to lead to a steep decline in business and consumer spending. Furthermore, healthcare providers were facing challenges in terms of additional manpower, equipment, consumables, and other resources which were required to ensure safety in hospitals and provide treatment to patients with other diseases. Though the overall impact on the healthcare market was positive. For instance, on January 27, 2023, according to an article published by JAMA Network Open, a monthly open access medical journal published by the American Medical Association covering all aspects of the biomedical sciences, despite changes in the volume of submissions and the work and home circumstances of many peer reviewers, the peer review process at a large, open-access publication continued to function during the COVID-19 pandemic. Most encouragingly, review quality does not appear to have suffered during the pandemic.

Global General Medicine Education Publishing Market Segmentation:

The global general medicine education publishing market report is segmented into Publishing Type and Region.

By Publishing Type, the market is segmented into Online Publishing and Print Publishing. Online Publishing is further sub-segmented into Online Reference Tools, Mobile Applications, Multimedia Content, Textbooks, Testing & Self-Assessment, Training, and Distance Learning. Print Publishing is sub-segmented into Custom Content, Textbooks, Testing & Self-Assessment, Hospital Training, and Distance Learning. Out of these, the online publishing segment is expected to dominate the market over the forecast period and this is attributed due to various service launches by key market players.

By Region, the market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. Out of these, North America is expected to dominate the market over the forecast period and this is attributed to new product/service launches in the region.

Among all segmentation, the online publishing segment has the highest potential due to an increase in product launches by the kay market players over the forecast period. For instance, in June 2019, Springer Nature, a part of Springer Nature Switzerland AG, launched a new collection of educational, standalone, peer-reviewed videos on its online content platform SpringerLink.

Global General Medicine Education Publishing Market Cross Sectional Analysis:

By the publishing type, the online publishing segment holds a dominant position in the North America region due to the increasing adoption of online courses for general medicine. For instance, Mayo Foundation for Medical Education and Research, a U.S. based non-profit organization that provides healthcare for complex conditions through its Mayo Clinics offers online general medicine courses. This is expected to boost the market growth over forecast period.

Global General Medicine Education Publishing Market: Key Developments

In December 2022, McGraw Hill, a U.S. based publishing company for educational content, software, and services, acquired Ryan Medical Education LLC, d/b/a Boards & Beyond, a provider of on-demand video libraries and comprehensive online resources that help medical students efficiently learn fundamentals of medical basic sciences and clinical medicine. The acquisition broadens McGraw Hill's digital capabilities and strong presence in the medical education industry, supplementing the company's authoritative, trusted material and powerful digital platforms with Boards & Beyond's dynamic, video-driven instruction and high-quality assessment content.

In July 2022, Thieme Medical Publishers, Inc., a Germany-based medical and science publisher, announced a collaboration with ResearchGate, a Germany  based commercial social networking site for scientists and researchers to share papers to increase the visibility of scientific content. The collaboration will enable direct access on ResearchGate to all scientific articles in the 50 open access journals published by Thieme Medical Publishers, Inc.

Global General Medicine Education Publishing Market: Key Trends

Increasing article publications

Increasing article publications regarding internal medicine (general medicine) is expected to drive the market growth over forecast period. For instance, on May 22, 2023, an article titled ‘Anemia management and transfusion strategy in internal medicine units: Less is more’ was published in the journal named European Journal of Internal Medicine. The article discussed about the various trends in internal medicine

Global General Medicine Education Publishing Market: Restraint

High price for the online medicine courses

Higher pay for other specialized courses such as general medicine courses deters students from opting for internal medicine, which is expected to hinder the market growth. So it is required to develop online medicine courses at lower prices so that it will increases the usage of online courses by students

Global General Medicine Education Publishing Market: Key Players

Major players operating in the global general medicine education publishing market include RELX plc, Kaplan, Inc., McGraw-Hill Education, Springer Nature Switzerland AG, Thieme Medical Publishers, John Wiley & Sons, Inc., and Wolters Kluwer N.V.

Definition: General medicine, also referred to as internal medicine, is a discipline of medicine concerned with the prevention, diagnosis, and non-surgical treatment of disorders affecting the internal organs.