Challenges: Presence of alternative gelling and thickening agents

The global gellan gum market is facing challenges due to the presence of alternative gelling and thickening agents such as xanthan gum, guar gum, and others. These alternative agents are cheaper than gellan gum and widely used in food and other industries. Additionally, the high dependency on single raw material species Aureobasidium pollutants for gellan gum extraction makes the market vulnerable to supply disruptions.

Opportunities: Increasing demand for clean label and natural ingredients

The increasing demand for clean label and natural ingredients in food and personal care products presents significant growth prospects for gellan gum. Since it is derived from fermentation and considered vegan and Kosher, the gellan gum demand is expected to increase from various end-use industries. Furthermore, the rising awareness about the health benefits of gellan gum usage will create new opportunities in nutrition and pharmaceutical applications over the forecast period.

Gellan Gum Market Report Snapshots