GCC AIR PURIFIER MARKET ANALYSIS

Market Challenges And Opportunities

GCC Air Purifier Market: Growth Drivers

Emerging non-oil sectors in the region such as healthcare services and offshore ship maintenance are driving the market growth. Diversification of the economy of GCC (Gulf Cooperation Council) is generating numerous employment opportunities and is accelerating economic growth and standard of living of consumers in the region. This is encouraging them to spend on advanced home appliances such as air purifiers, thus propelling the market growth.

Growth in the residential sectors across the GCC region is expected to fuel the market growth of air purifiers. Regulatory bodies in the region are focusing on developing residential infrastructures due to the increasing populations, which is expected to fuel the market growth of GCC air purifiers. The expanding real estate sector due to the growing disposable income of the population is another major factor boosting the market growth of GCC Air Purifier over the forecast period.

GCC Air Purifier market: Restraints

The high installment and maintenance costs of air purifiers is expected to hamper the market growth of the GCC air purifier. Moreover, lack of awareness regarding disease caused by indoor air contaminants such as asthma and other respiratory diseases is further expected to restrict the market growth of the GCC air purifier.

People in the GCC region do not consider air purifiers as a necessity since they are unaware of the benefits of air purifiers. This is a major factor expected to restrict the adoption of air purifiers in the region. Thus, hindering the market growth of the GCC Air purifier.

 Market Opportunity-

The increasing installation of automation and computer systems across commercial sectors which cause air pollution upon heating is expected to fuel the demand for air purifiers. Moreover, GCC countries are installing energy-efficient regulations and focusing on the source for producing cleaner energy technologies. This is further expected to propel the market growth of the air purifier in the GCC region over the forecast period.

Increasing focus of manufacturers of the GCC region in positioning the product in order to create brand awareness among consumers is expected to foster the market growth of air purifiers. Various marketers are adopting promotional activities such as roadshows and radio campaigns for creating brand awareness and reaching the target consumers. All these factors are expected to offer potential growth opportunities to the GCC air purifier market.