GCC AIR PURIFIER MARKET ANALYSIS

The GCC air purifier market is projected to reach around US$ 380.1 Mn by the end of 2030, in terms of revenue, growing at CAGR of 16.9% during the forecast period (2023-2030).

GCC Air Purifier Market: Growth Drivers

Emerging non-oil sectors in the region such as healthcare services and offshore ship maintenance are driving the market growth. Diversification of the economy of GCC (Gulf Cooperation Council) is generating numerous employment opportunities and is accelerating economic growth and standard of living of consumers in the region. This is encouraging them to spend on advanced home appliances such as air purifiers, thus propelling the market growth.

Growth in the residential sectors across the GCC region is expected to fuel the market growth of air purifiers. Regulatory bodies in the region are focusing on developing residential infrastructures due to the increasing populations, which is expected to fuel the market growth of GCC air purifiers. The expanding real estate sector due to the growing disposable income of the population is another major factor boosting the market growth of GCC Air Purifier over the forecast period.

GCC Air Purifier market: Restraints

The high installment and maintenance costs of air purifiers is expected to hamper the market growth of the GCC air purifier. Moreover, lack of awareness regarding disease caused by indoor air contaminants such as asthma and other respiratory diseases is further expected to restrict the market growth of the GCC air purifier.

People in the GCC region do not consider air purifiers as a necessity since they are unaware of the benefits of air purifiers. This is a major factor expected to restrict the adoption of air purifiers in the region. Thus, hindering the market growth of the GCC Air purifier.

 Market Opportunity-

The increasing installation of automation and computer systems across commercial sectors which cause air pollution upon heating is expected to fuel the demand for air purifiers. Moreover, GCC countries are installing energy-efficient regulations and focusing on the source for producing cleaner energy technologies. This is further expected to propel the market growth of the air purifier in the GCC region over the forecast period.

Increasing focus of manufacturers of the GCC region in positioning the product in order to create brand awareness among consumers is expected to foster the market growth of air purifiers. Various marketers are adopting promotional activities such as roadshows and radio campaigns for creating brand awareness and reaching the target consumers. All these factors are expected to offer potential growth opportunities to the GCC air purifier market.

Market Trends-

The rising adoption of advanced technologies such as High-efficiency Particulate Air (HEPA) in the region is expected to foster the market growth over the forecast period. High-Efficiency Particulate Air (HEPA) filters are highly advanced and efficient in terms of cleaning the indoor air by trapping airborne particles such as pollen, smoke, dust, and bio-contaminants. Thus, the increasing adoption of advanced air purifier technologies will favor the market growth.

Growth in hospitals, offices, conference centers, educational centers, shopping malls, movie theaters, and other recreational facilities in the region is expected to augment the market growth of the GCC air purifier. The increasing installation of air purifiers in offices in order to maintain the quality of indoor air is also expected to foster the market growth of the GCC air purifier. An increasing establishment of a number of the power plants and other manufacturing facilities is further anticipated to foster the market growth.

GCC Air Purifier Market: Recent Developments

In May 2023, LG Electronics Singapore announced the launch of its latest unique innovation, LG PuriCare AeroFurniture. LG PuriCare AeroFurniture has revolutionizd how people view home appliances - especially air purifiers and provide a sophisticated and effective solution for modern living. Featuring a chic design, it combines both style and functionality to bring fresh and clean air to users with its advanced air purification technology.  

In Feb 2023, Samsungintroduced an easily regenerable air purification filter technology applying photocatalysts. Samsung’s ceramic catalyst filter technology is expected to help implement compact air purification systems, significantly reducing both disposable waste and the cost burden caused by frequent filter replacement.

In January 2022, Panasonic developed a new nanoe 2 X device that generates 100 times more*1 Hydroxyl(OH) radicals than the conventional nano 3 device. As a result, the latest nanoe X device delivers increased effectiveness in air purification and deodorization in indoor spaces.

GCC Air Purifier Market: Market Segmentation

Figure 1: GCC Air Purifier Market Share (%) in terms of Value, By Region, in 2022

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The KSA region dominated the GCC air purifier market in 2022, accounting for a 48% share in terms of value, followed by the U.A.E and Rest of GCC.

GCC air purifier market: By Technology

Figure 2: GCC Air Purifier Market Share (%) in terms of Value, By Technology, in 2022

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On the basis of technology, high-efficiency particulate air (HEPA) dominated the GCC Air purifier market in 2022 with around 46% of market share in terms of revenue, followed by electrostatic precipitators and ion & ozone generators, respectively.

GCC Air Purifier Market: Key Companies

Key Companies are Sharp Corp., LG, Samsung, Hitachi, and Panasonic.

*Definition: Air purifier or air cleaner is a device which is used inorder to remove the pollutants from indoor air for enhancing the air quality. Air purifiers are considered beneficial for patients who suffer from allergies or is asthmatic. Air purifier is currently positioned in the market as a luxury good and is not an absolute necessity in the region.