Major companies in the market are involved in different business strategies such as business expansion, in order to gain competitive edge in the market. For instance, in November 2018, SonoScope Medical Corporation, a China-based endoscopy equipment manufacturer, launched its corporate brand at ISGCON 2018, the 59th Annual Conference of the Indian Society of Gastronomy held at Kerala, India. This expansion will help the company to grow its business in India.
Major companies in the market are involved in different business strategies such as collaboration, agreement, and partnership, in order to enhance their market presence. For instance, in August 2018, Medigus, Ltd., an Israel-based medical device company, entered into an exclusive distribution agreement with Micro-Tech Endoscopy for Medigus’ ‘Medigus Ultrasonic Surgical Endoplaster (MUSE)’ system, which is used for the treatment of heartburn.
Key players in the market are involved in different business strategies such as merger and acquisition, in order to enhance their market presence. For instance, in May 2019, Fujifilm Corporation acquired medwork GmBH, a Germany-based manufacturer of instruments for therapeutic and diagnostic endoscopy.