GAMING CHAIR MARKET ANALYSIS

One of the major challenges faced by gaming chair manufacturers is the high cost of ergonomic and feature-rich gaming chairs. Developing gaming chairs with advanced ergonomic designs, high-quality materials, and additional features like lumbar support, adjustable armrests, and tilt mechanisms significantly increases production costs. These advanced gaming chairs often retail between US$ 300 and US$ 500 which may not be affordable for many casual gamers and price sensitive customers. According to the UN Post-2015 Development Agenda, individuals living below US$ 1.90 per day made up 8.6% of the global population in 2019. High prices prohibit greater adoption of specialized gaming chairs and limit the addressable market size. Manufacturers need to focus on value engineering and design innovations to bring down costs without compromising heavily on features.

Market Opportunity - Products innovations and gamer-centric features

Gaming chair market has a great opportunity to expand through innovative new products and gamer-centric features. With more people embracing gaming as a popular entertainment and hobby, especially amidst the pandemic, advanced ergonomic chairs tailored for gaming needs could see higher demand.

Product lines targeting different genres and needs also promise growth. For example, dedicated racing chairs for driving/flying games that recline less than fully but offer added side bolstering. Chairs optimized for Battle Royale Games may prioritize quick movability. As indicated by UNESCO data in 2020, the global video game industry has witnessed 40% growth from 2020-2022 with boom in mobile and online gaming during the pandemic.