Key Developments

In September 2022, Bragg Gaming Group's innovative player engagement and gamification tool, Fuze, expanded its reach to sportsbooks, enhancing the customer experience for operators. Building on its success in the online casino segment, Fuze was now available for sports betting products, enabling operators to capitalize on event-driven betting demand with targeted, real-time gamified promotions that allow punters to track their progress.
In August 2022, Low6, the renowned global leader in sports gamification, partnered with SCCG Management, a prominent gaming industry investment and management firm. This partnership aims to help Low6 identify and facilitate connections with North American-based sports betting operators interested in leveraging its technology to attract new customers.
In March 2022, NSoft, a provider of customer-centric solutions for its global partners, accelerated the growth of its gamification offerings and engagement strategy by partnering exclusively with Ziqni. Through this partnership, NSoft gained access to Ziqni's robust and user-friendly gamification platform, enabling it to offer a powerful and highly customizable gamification solution to its iGaming and casino business partners.
In December 2021, SAP announced a strategic partnership with Attensi, a global leader in 3D gamified simulation training, to revolutionize learning and development through integration with SAP SuccessFactors solutions. The collaboration enables Attensi to deliver a cutting-edge learning experience by incorporating game automation and competitive elements, enhancing the overall learning experience for users.
In November 2021, Ambition partnered with Gong, a leading provider of revenue intelligence, to integrate their capabilities and enhance the Ambition coaching platform. This collaboration leveraged Gong's data insights to provide actionable coaching and performance management tools for sales teams, empowering managers to optimize customer conversations and drive business growth.