Major market players are involved in various growth strategies namely new product launches, in order to expand their product portfolio. For instance, in 3M, a U.S.-based conglomerate, launched 3M™ Single Coated Medical Extended Wear Adhesive Nonwoven Tape on Liner (3M™ 4077). It is a pressure sensitive adhesive that offers omnidirectional stretch for superior breathability and conformability.
Key players in the market are focused on various growth strategies such as merger and acquisition, in order to gain competitive edge in the market. For instance, in July 2019, Tiarco LLC, a manufacturer of latex and lubricants and a subsidiary of Textile Rubber & Chemical Co., Inc., acquired H.B. Fuller’s surfactants and thickeners business.