FUNCTIONAL BEVERAGE MARKET ANALYSIS

Market News

Global Functional Beverage Market: Key Developments

In February 2018, Yakult Danone launched a new version of signature probiotic drink in India. There is 50:50 joint venture between Yakult Honsha and Danone.

In February 2018, The Yakult Danone expanded its product portfolio with the introduction of Activia® Dailies. The product is intended to add probiotic low-fat yogurt drinks to consumers’ daily diet.

In January 2020, Coca-Cola announced its own branded energy drinks for the US market. These are expected to come in four flavors: Coca- Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry, and Coca-Cola Energy Cherry Zero Sugar.

In March 2020, PepsiCo entered an agreement to acquire Rockstar Energy Beverages, which is a popular energy drink maker. Through this deal, PepsiCo Inc. made a debut in the UK energy drinks market.

In November 2019, PepsiCo    signed  a          joint     venture agreement to develop and sell fortified coconut water products under the newly created Phenom brand name; with this partnership, the company is aiming to capture the rapidly growing functional drinks market.

In March 2020, PepsiCo announced the launch of a beverage joint venture in Thailand with Suntory. This new venture is called Suntory PepsiCo Beverage (Thailand) Company Limited. This joint venture has served as the operator and distributor of PepsiCo beverage brands, namely Pepsi-Cola, Mirinda, 7UP soft drinks, ready-to-drink Lipton teas, Gatorade sports drink, and Aquafina hydration drinks.