FRUIT AND VEGETABLE INGREDIENTS MARKET ANALYSIS

Fruit and Vegetable Ingredients MarketSize and Trends

The global fruit and vegetable ingredients market size was valued at US$ 214.5 Billion in 2022 and is anticipated to witness a compound annual growth rate (CAGR) of 4.6% from 2023 to 2030. The global fruit and vegetable ingredients market is growing at a rapid pace owing to a number of factors. The main driver is a shift in consumer purchasing habits towards healthy food products. People are becoming increasingly health conscious and avoiding foods containing artificial ingredients. This is driving the demand for natural ingredients, such as fruit and vegetables. Moreover, increasing urbanization in developing nations, which is leading to an increase in packaged ready-to-eat food and beverage products is further expected to foster market growth.

Global Fruit and Vegetable Ingredients Market Trends:

Increasing trend of clean label product

A trend toward clean label by manufacturers is driving the use of fruit and vegetable ingredients. This involves moving away from ingredient lists with ten to 15 fruits to two, three or five fruit mixes. For example, Nemi Chia LLC uses a combination of blueberries, peaches or strawberries to top its “authentic natural and healthy” chia seed yogurt blend.

Growing online presence of vendor is a recent trend

Another trend in the global market for fruit and vegetable ingredients is the growing online presence of vendors. The rising penetration of smartphones and internet connectivity is enabling consumers to purchase these products from online platforms. This is a major driving force for the market’s growth.