Market News
Frozen Ready Meal Market: Key Developments
- In 2019, Conagra Brands, Inc. under its brand Gardein is aiming to fulfill the growing demand for plant-based food by expanding its line of meat-free dishes. The latest innovations made by the company include various plant based options for snacks and meals. The frozen ready meals added by the company include Chick'n Wings, Tenders and Nuggets, Breakfast Bowls, Italian Saus'age Patties and others.
- In September 2019, Campbell Soup Co.’s sponsor teamed up with NFL stars Dak Prescott and Saquon Barkley for launch of a new brand platform called “Champions of Chunky”. This new brand platform adopted an integrated marketing champion comprising of social media engagements and local market activations.
- In 2019, the Lightlife Foods announced that the Lightlife Burger and Lightlife Ground, the plant-based meat products, will be available in the meat aisle at thousands of stores across North America in the frozen form. The company has ensured that these frozen products are free from artificial flavors, soy and gluten and thus, take into consideration the better well-being of the people.