The factors hindering growth of this market include increasing number of private labels and local and unorganized brands. The innovative packaging of private and local brands attracts an enormous amount of consumers, ultimately fueling growth of the global market. Increase in the number of manufacturers of frozen food in the recent past, has led to large competition in the global market. Low cost of products provided by various suppliers has created a greater opportunity for users to choose a preferred supplier from a large number of global suppliers available in the market.
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