In March 2024, Big Basket and renowned chef Mr. Sanjeev Kapoor partnered introduce their new frozen foods brand, Precia. This partnership marked an exciting collaboration between the popular online grocery platform and Kapoor's culinary expertise, aiming to offer customers a range of high-quality and convenient frozen food options. The launch of Precia brought forth a new era in the frozen food market, combining Big Basket's extensive reach and Kapoor's culinary mastery to provide customers with delicious and wholesome frozen food choices.
In March 2023, McCain Foods, the global leader in frozen potato products manufacturing, made a significant announcement of a substantial investment totaling USD 438.4 million. This investment is directed towards the expansion and doubling in size of its potato processing plant located in Coaldale, Alberta.
In April 2023, Nestle and PAI Partners, a private equity firm, signed an agreement to establish a joint venture focused on Nestlé's frozen pizza business in Europe
In September 2023, General Mills Invested USD 48 Mn to expand its frozen dough facility in Joplin, Missouri, US, and is expected to create 47 new jobs