FROZEN MEAT MARKET ANALYSIS

Key Developments

• In March 2024, BigBasket partnered with Mr. Sanjeev Kapoor to launch a frozen foods brand, “Precia”
• In July 2024, Redefine Meat, a pioneer of 'new-meat' – an emerging category of premium-quality meat made from plants – announced the launch of its award-winning Redefine Flank Steak in European retail
• In February 2024, Conagra Brands centered on expansion in frozen foods.
• In 2022, Prasuma, an India-based brand specializing in chilled meat and frozen food products, announced the expansion of its product portfolio to include a new frozen food segment