FROZEN MEAT MARKET ANALYSIS

The rising consumer concern regarding various preservatives used in frozen meat is one of the major factors restraining the growth of global frozen meat market. Consumers are becoming increasingly conscious about the ingredients and chemicals used during the processing and preservation of frozen meat products. There is a growing preference for clean label and organic frozen meat items with no artificial preservatives. Various studies have linked certain preservatives like nitrites and nitrates to various health issues like cancer when consumed regularly over the long term. This increasing health consciousness among consumers has made them skeptical about quantities and kinds of preservatives added to frozen meat.

Market Opportunities: Growing demand for organic and natural frozen meat products

The growing demand for organic and natural frozen meat products presents a great opportunity for growth in the global frozen meat market. In recent years, health consciousness among consumers has increased significantly. Many consumers are actively seeking out organic, natural and clean label food options that are free from hormones, antibiotics and other chemicals. This trend towards healthier and more sustainable eating has also shifted towards the frozen meat category.