FROSTING AND ICING MARKET ANALYSIS
Market Trends
On the basis of product type, the buttercream frosting is expected to show a significant growth in the frosting and icing market over the forecast period, owing to its consistency and ease of use. Furthermore, most of the manufacturers are developing new buttercream frosting & icing products, which is projected to drive growth of frosting and icing market. For instance, in November 2015, Dawn Food Products Inc. offered premium buttercream frostings for cake decorators with variety of flavors such as vanilla and chocolate, which enabled decorators to design unique confections with control and intricacy.
Online retail segment is significantly gaining traction in both developed and emerging economies, as it offers a wide range of branded products through a single website and offers free delivery. According to the Coherent Market Insights, the global online retail market was valued at US$ 2,171.22 billion in 2016 and is expected to reach US$ 9,572.96 billion by 2025.
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