FROSTING AND ICING MARKET ANALYSIS
However, health concerns such as increasing obesity is restraining the market growth. According to the Centers for Disease Control and Prevention (CDC), in 2017, 36.5% of the adults in the U.S. had obesity, which negatively affected growth of the market. To overcome this, various manufacturers are focusing towards introducing new products with low fat content. For instance, in 2016, Cargill Inc., launched Regal Cake and Icing Shortening containing 20% less fats, as compared to palm shortenings.
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