FROSTING AND ICING MARKET ANALYSIS
Market Players
Key players are focused on adopting various organic and inorganic growth strategies such as mergers and acquisitions, joint ventures and partnerships, and product or technological innovations to retain position in the frosting and icing market. For instance, in April 2014, Renshaw Fondant Icing launched colors such as powder blue, raspberry pink, and dusky lavender to its range of ready to roll icing, tropical coral, and emerald green. Also, in May 2013, the architectural team in Los Angeles developed a 3D printed sculpture technology to design and print original sugar sculptures. This technology converts sugar into a sculptural and structural element that is used to sweeten the food. Some of the leading players operating in the global frosting and icing market include CSM Bakery Solutions, Wilton Brands LLC, Rich Products Corporation, General Mills, Inc., Dawn Food Products, Inc., Lawrence Foods, Inc., Macphie of Glenbervie Ltd, JF Renshaw Ltd, and Fruit Fillings Inc. among others.
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