FRESH MEAT PACKAGING MARKET ANALYSIS

Fresh Meat Packaging MarketSize and Trends

The fresh meat packaging market is projected to reach around US$ 2,818 Mn by the end of 2030, in terms of revenue, growing at a CAGR of 3.54% during the forecast period (2023-2030).

Global Fresh Meat Packaging Market: Growth Drivers

Need for increasing shelf-life of the meat product

The rising need for increasing shelf-life of the meat product is primarily fueling the market growth of fresh meat packaging. Barrier films and advanced packaging technology such as vacuum and map-enabled to increase the extended shelf life of fresh meat products by approximately 12x. Moreover, this packaging technology also improves the visual appearance of the meat products which is further expected to propel the market growth of fresh meat packaging.

Need to reduce the carbon footprint

Growing demand for flexible packaging solutions due to rising concern over sustainability and the need to reduce the carbon footprint is projected to foster the market growth of fresh meat packaging. Flexible packaging solution reduces raw materials consumption, energy consumption, and reduce wastage, in turn, promote environmental sustainability compared to rigid packaging. This factor is projected to augment the market growth of fresh meat packaging.

Global Fresh Meat Packaging Market: Market Segmentation

Based on material type, Polyethylene (PE) occupied the largest market share in 2022 and is expected to expand over the forecast period. The elasticity and low cost of production compared to other materials are the major factors contributing to the growth of the segment. The rising consumption of plastic containers in industrial and household applications is expected to further propel the product demand during the forecast period. Biaxially Oriented Polypropylene (BOPP) film is expected to witness the fastest CAGR over the forecast period owing to good heat and chemical resistance, and weldability of the material. Excellent optical clarity and low moisture vapor transmission properties of BOPP film help to keep the food fresh for a longer period. This is anticipated to drive product demand in the forthcoming years.

Figure 1. Global Fresh Meat Packaging Market, By Material Type, 2022

Global Fresh Meat Packaging Market: Market Restraints

Shifting preferences of consumers toward vegan food products

Shifting preferences of consumers toward vegan food products due to rising awareness regarding the health benefits of vegan food is restricting the market growth of fresh meat packaging. Moreover, it has been reported that modest consumption of red meat increases the risk of ischemic stroke, type 2 diabetes, and other illness that causes health problem. Hence, this factor is expected to hinder the market growth of fresh meat packaging.