FRESH MEAT PACKAGING MARKET ANALYSIS

Market Challenges And Opportunities

Global Fresh Meat Packaging Market: Growth Drivers

Need for increasing shelf-life of the meat product

The rising need for increasing shelf-life of the meat product is primarily fueling the market growth of fresh meat packaging. Barrier films and advanced packaging technology such as vacuum and map-enabled to increase the extended shelf life of fresh meat products by approximately 12x. Moreover, this packaging technology also improves the visual appearance of the meat products which is further expected to propel the market growth of fresh meat packaging.

Need to reduce the carbon footprint

Growing demand for flexible packaging solutions due to rising concern over sustainability and the need to reduce the carbon footprint is projected to foster the market growth of fresh meat packaging. Flexible packaging solution reduces raw materials consumption, energy consumption, and reduce wastage, in turn, promote environmental sustainability compared to rigid packaging. This factor is projected to augment the market growth of fresh meat packaging.

Global Fresh Meat Packaging Market: Market Restraints

Shifting preferences of consumers toward vegan food products

Shifting preferences of consumers toward vegan food products due to rising awareness regarding the health benefits of vegan food is restricting the market growth of fresh meat packaging. Moreover, it has been reported that modest consumption of red meat increases the risk of ischemic stroke, type 2 diabetes, and other illness that causes health problem. Hence, this factor is expected to hinder the market growth of fresh meat packaging.