FRENCH FRIES MARKET ANALYSIS

French Fries MarketSize and Trends

Market Dynamics:-

Growth of the French fries market is driven by the rising online food delivery service companies such as UberEats, Swiggy, Food Panda and others. These companies have made ordering food online convenient and easy, which is a key driving factor for the market growth. Furthermore, increasing product launches by key players in the frozen French fries segment is also driving the market growth. For instance, in November 2018, Aunt Bessie, a frozen chip brand based in the U.K., added new products to its frozen potato product portfolio which included seasoned potato wedges and French fries.

Market Outlook:-

On the basis of product type, the market is segmented into fresh and frozen, of which the frozen segment is expected to grow significantly during the forecast period. Owing to factors such as increasing investments by key players in the frozen French fries segment is expected to propel the market growth during the forecast period. For instance, in July 2019, McCain, a Canada based frozen food company invested around US$ 100 million in its frozen French fries factory located in Araxa, Brazil. The new production facility is scheduled to open in 2021 and is expected to increase the company’s French fries production in Latin America.

On the basis of region, North America is expected to hold a significant market share in terms of value over the forecast period, owing to the growing fast food industry in the region. According to the Food Empowerment Project, which is a registered non–profit organization, in 2015, the U.S. fast food industry increased to US$ 200 billion from US$ 6 billion in 1970. Therefore, growth of the fast food industry is expected to positively impact the French fries market over the forecast period.