Proliferation of internet usage is one of the major factors driving growth of the global market
Major factors driving growth of the global free space optics market is, increasing internet traffic. Factors such as utilization of high-bandwidth applications, expanding online video content, and rising number of mobile internet users will lead to rise in the global IP traffic during the forecast period. Adoption of smartphones is increasing, which is leading to increasing mobile advertising, including SMS & MMS advertising, mobile web, mobile video & television, and several online advertising channels; and increasing demand for on-demand services such as videos, online messaging applications, video chat, and voice calls, at anytime and anywhere. These are powerful tools for effective real-time communication. Hence, increasing demand for real-time communication will proportionately increase demand for free space optics communication. For instance, according to Coherent Market Insights’ analysis, as of 2017, over 53% of internet traffic was generated by mobile, traffic which is increased from 41% in 2016.
Moreover, development of advanced wireless technologies, which includes Z-Wave and ZigBee, has further increased the internet traffic as they are responsible for providing easy connectivity to a wide range of devices, in order to offer faster data transfer and better bandwidth with lesser chances of data loss. These are few major factors driving the global market growth.
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