FRAGRANCE PRODUCT MARKET ANALYSIS
KEY MARKET PLAYERS
Players operating in fragrance products market are focused on various strategies such as mergers and acquisitions. For instance, in 2017, Louis Vuitton Malletier acquired Maison Francis Kurkdjian, a fragrance products manufacturing company. The acquisition helped Louis Vuitton to expand its niche fragrance products portfolio.
Major players in operating in the global fragrance product market include, Louis Vuitton Malletier, Victoria’s Secret, Christian Dior SE, Prada S.p.A., L’Oreal SA, Procter & Gamble Company, Giorgio Armani S.p.A., ITC Limited, Coty, Inc., Revlon, Inc., Clive Christian Perfume, Reckitt Benckiser Group plc, and Calvin Klein Inc.
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