FRAGRANCE AND PERFUME MARKET ANALYSIS

Fragrance and Perfume Market, by Product Type (Perfume, Deodorants, and Others), by Category (Natural and Synthetic), by Type (Mass and Premium), by End User (Men and Women) by Distribution Channel (Online, Hypermarket, Supermarket, Specialty Stores, and Others) and Region (North America, Latin America, Europe, Asia Pacific, Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Key Developments:-

Players operating in the global fragrance and perfume market are adopting different strategies to gain competitive advantage
For instance, in February 2016, Estee Lauder announced acquisition By Kilian, a prestige fragrance brand based in Paris, to enhance its product portfolio
In March 2017, LVMH acquired Maison Francis Kurkdjian, a France-based luxury perfume company to expand its product portfolio
In September 2017, Chanel S.A. launched a new perfume Gabrielle which has fragrance of jasmine, orange blossom, ylang ylang, and grasse tuberose

Recent Development