FOOD SWEETENER MARKET ANALYSIS

Stringent regulations on food additive usage have been a major challenge restraining the growth of the global food sweetener market. Various governments across the world have implemented strict guidelines on the permissible levels of different sweeteners that can be added to processed foods. This is primarily due to rising health concerns related to excessive sugar consumption. Many national health organizations have warned against the potential ill effects of high intake of added sugars and artificial sweeteners.

Market Opportunities: Growth in low/zero calorie beverage market

The global demand for low and zero calorie beverages has been growing steadily in recent years. As more consumers become health conscious and aim to reduce their sugar intake, they are shifting towards low and no calorie drink options. Many national health bodies now recommend limiting sugar consumption to less than 10% of total daily caloric intake. This growing health awareness has made low-calorie drinks a preferred choice. Beverage companies are capitalizing on this opportunity by expanding their product portfolio to include lower and zero calorie beverages made with alternative sweeteners.