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Rise of plant-based lifestyles
Along with health regulations, another major trend influencing the food sweetener sector is the rising popularity of vegan and organic products. With growing environmental and ethical concerns, many customers want to lead a sustainable plant-based lifestyle. They seek out food items that are not just healthy but also have less environmental footprint. Certain demographics, especially millennials are switching to a vegan diet due to strong beliefs in reducing animal cruelty and working towards sustainability. To cater to this emerging consumer base, companies are innovative new types of sweeteners without any animal-derived components. Stevia being a natural plant-based sugar substitute presents an exciting opportunity. Manufacturers are coming up with stevia-based zero-calorie sweetener blends to satisfy the preferences of health-conscious vegan customers. Even dairy alternative beverages and baked goods are using plant-based sweeteners. The future demand would be vastly influenced by how well food companies align themselves with the ethics and values of this socially responsible consumer segment.
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