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FOOD PREMIX MARKET ANALYSIS

Food Premix Market, By Ingredients (Vitamins, Minerals, Nucleotides, Amino Acids, and Botanicals), By Form (Powder and Liquid), By Functions (Bone Health, Immunity, Digestion, Energy, Heart Health, Weight Management, Vision Health, Brain Health & Memory, and OthersP), By Application (Early Life Nutrition/Baby Food and Food & Beverages), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

  • Published In : Jul 2024
  • Code : CMI3676
  • Pages :120
  • Formats :
      Excel and PDF
  • Industry : Food and Beverages
Market Challenges: High dependency on staple foods

High dependency on staple foods is certainly restraining the growth of the food premix market. When a large portion of the population relies heavily on just a few staple crops as their primary source of calories and nutrition, it leaves little room for the introduction and adoption of enhanced food products like premixes.  Most developing nations still have diets that revolve around one or two major staple crops. For example, rice dominates the daily calorie intake of many Asian countries, wheat and maize are staples across Africa and Latin America, and potatoes are integral to the food security of Andean communities. While these staples are reliable sources of carbohydrates and energy, they often lack sufficient variety and balance of other important nutrients. People subsist mostly on these same low-cost staple crops from year to year, with little change in their dietary patterns.

Market Opportunities: Development of customized blends

The food premix market has traditionally focused on providing standardized, one-size-fits-all blends to customers. However, the growing demand for personalized nutrition presents a major opportunity for premix manufacturers to develop customized blend offerings. Customers are increasingly looking for products tailored to their specific nutritional needs and dietary preferences. The ability to customize premix formulas to meet the requirements of different market segments, such as general wellness, weight management, or specific health conditions, could help manufacturers attract new customers and boost customer loyalty.  Developing a customized blend capability requires premix manufacturers to consider each customer's unique profile and formulate highly targeted recipes. Manufacturers must gather in-depth nutritional data on customers and regularly update profiles to reflect changing needs over time. Advanced analysis of these profiles allows for precise micro-targeting of macronutrients, micronutrients, and other components in precise amounts. Partnerships with food and nutrition startups can help providers access profile data and blending automation technologies that increase efficiency. 

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