Global Food Flavors Market Drivers:
Growing demand from food and beverage sector to augment market growth
Food flavors are widely used in dairy & frozen desserts, bakery & confectionery, beverages, sweet &savory snacks, and meat products. The expanding food industry and increasing disposable income of the consumer is again fuelling growth of the food flavors market. This is encouraging consumers to opt for ready-made substitutes that can save their time and energy without compromising their nutrition goals.
Rising demand for natural food ingredients to foster market growth
Natural food ingredients have gained in popularity because they are healthier and more environmentally conscious than their synthetic counterparts. In addition, there is a growing emphasis on animal welfare, which has prompted a shift towards organic and natural foods. This is driving key players to switch from artificial to natural ingredients which has led to an expansion of the food flavors market.
Global Food Flavors Market Restraints:
Strict government regulations to hamper market growth
Recent studies showed the potential hazards of food flavors which led to the introduction of strict government regulations on using these flavors. These regulations may vary from country to country. For instance, According to European regulations, natural flavors must be manufactured only using traditional food preparation processes. Moreover, under the US regulations, natural flavors are derived from natural raw materials that do not contain artificial constituents.
Food allergy and intolerance may hinder the market growth
Mostly, flavored foods are high in salicylates, which can cause food allergy among consumers. Food allergy causes problem in the immune system, and it is seen that one of those triggering ingredients is an artificial flavor. Hence, allergy associated with the flavored food is expected to hinder the market growth.
Global Food Flavors Market Opportunities:
Growing popularity of functional food is expected to provide significant market growth opportunities. Functional foods are minimally processed whole foods with enhanced nutrients. Foods that contain added omega-3 are considered to be functional, for example, because they can help reduce the risk of heart disease. Other functional foods include berries, as they are low in calories and contain anthocyanins, which have been linked to a reduced risk of heart disease; milk and yogurt fortified with calcium to help reduce osteoporosis; and chocolate, because it contains flavonoids, which can boost endorphin levels and serotonin.
Growing awareness regarding the benefits of food flavors is expected to offer lucrative market growth opportunities. The key advantage of food flavors is that they are highly versatile and safe to use. They can be manufactured in different ways and are generally classified as natural or artificial. Natural flavorings are extracted from plant or animal raw materials using physical, microbiological, or enzymatic methods, while synthetic flavors are developed through chemical synthesis. However, both natural and synthetic flavorings are equally safe to be used in the preparation of foods.
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