FOOD CERTIFICATION MARKET ANALYSIS

Regional Analysis

• Europe holds a dominant position in the food certification market due to demand for high quality and hygienic food products by the consumers. United Kingdom, France and, Germany has the most lucrative food certification market.
• Asia Pacific is the fastest growing market for food certification, which is attributed to the causalities associated with foodborne illness, in turn increasing the awareness of food certification among the consumers. Growing urban population and rise in purchasing ability of consumers enables them to buy branded food products, which is fueling the growth of food certification market. Food Safety and Standards Authority of India (FSSAI), autonomous body established under the Ministry of Health & Family Welfare, Government of India has planned an investment of US$ 72.3 million to improve food testing infrastructure and set up new mobile testing laboratories in India. Such investments are estimated to drive the Indian food certification market.
• North America has a significant demand for food certification market. The consumers in North America pay attention to the claims made on label and prefer to buy products certified by reliable agencies.
• In the Middle East, Latin America, and Africa the lack of infrastructure and resources are the challenges for food certification market. Increasing health awareness and government strategies to meet international food quality standards for exporting the food products are propelling the food certification market.