FOLDABLE SMARTPHONE MARKET ANALYSIS

Key Developments

• Motorola's Adaptive Display concept phone, showcased at MWC 2024, revolutionizes the foldable phone landscape by offering unparalleled versatility and adaptability. Unlike traditional foldable phones that merely fold in half, the Adaptive Display can bend into various forms to cater to diverse user needs. Its most striking feature is the ability to wrap around the wrist, transforming into a 6.9-inch smartwatch.
• OPPO, the world's leading smart device brand, has recently launched its innovative Find N3 and Find N3 Flip foldable smartphones globally, offering groundbreaking experiences in imaging, design, and usability. These devices are designed to exceed consumer expectations by providing premium features and capabilities that redefine the foldable smartphone experience.
• Google introduced its first foldable phone in November 2022, and it is scheduled to launch alongside the Pixel tablet in 2023. The foldable device, priced at $1,799 (approximately ₹1.5 lakh), features two 9.5MP front cameras. The outer screen has a hole punch cutout for the first camera, while the second camera is visible in the top right corner of the inner screen bezel. The device also includes a triple-rear camera module, which can be attached to the camera strap when purchased.
• In April 2021, TCL showcased two groundbreaking foldable smartphone concepts: the Fold 'n Roll and the Tri-Fold. The Fold 'n Roll transforms a 6.87-inch phone into a 10-inch tablet by leveraging a folding hinge and extendable mechanism, offering users a versatile form factor. This device can expand from a standard phone to a larger tablet, providing users with a unique and adaptable experience. The Tri-Fold, in contrast, employs two hinges to create a distinct foldable design that can reach up to 10 inches in tablet form, catering to a specific user group and demonstrating TCL's dedication to pushing the boundaries of foldable technology.