FLUSHING SYSTEMS MARKET ANALYSIS

Market Challenges And Opportunities

Government initiatives to cease open defecation and large potential in Asia Pacific emerging economies are expected to fuel the market growth in the region

Asia Pacific is home to the world’s largest population base and is expected to account for the highest volume consumption through the forecast period. However, open defecation prevalent in some emerging economies including India, Pakistan, and Indonesia, is among the major factor that is expected to hinder the Flushing Systems Market growth through the forecast period. Open defecation refers to the practice of using open fields, bushes, forests, open water bodies or any other places other than the toilets.

Rising awareness regarding health and hygiene and increasing infections such as worms and diarrhea owing to open defecation is expected to be a factor for growing demand for toilets and flushing systems. According to United Nations Children's Fund (UNICEF), India has the most prevalence of open defecation accounting for around 50% of the nation’s population. However, government initiatives to reduce these practices through programs such as ‘Swachh Bharat Mission’ and provide funding for households to build proper sanitation facilities is expected to aid in market growth in the region.