FLOUR MARKET ANALYSIS
However, increasing consumption of gluten free products, owing to gluten intolerance and celiac disease along with health benefits of gluten free diet such as weight loss are the factors restraining growth of global flour market. According to Canada Celiac Association, around 22% of Canadians avoided gluten and around 6% of Canadians suffered from gluten sensitivity in 2013. This is increasing the demand for gluten-free flour such as rice flour.
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