Companies operating in the global flour market are adopting different strategies such as joint ventures, merger and acquisitions, and new product launches for the expansion of business. For instance, Kuantan Flour Mills Bhd collaborated with Shou Guang Chang Tai Economic and Trade Co Ltd for the expansion of premix and starch flour business in China in February 2018.
Major players operating in flour market include Ardent Mills, LLC, Conagra Brands, Inc., Archer Daniels Midland Co., General Mills Inc., Willmar International Limited, Associated British Foods plc, Hindustan Unilever Limited, ITC Limited, Hayden Flour Mills. LLC, and Grain Craft, Inc. among others.
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