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Rise of e-commerce and online shoppingThe proliferation of e-commerce and rise of online shopping platforms across the world has opened significant opportunities for the flexible packaging market. While rigid packaging remains suitable for durable goods, flexible packaging formats are highly preferable for shipping and delivering varied products through online channels. Flexible pouches, bags, and wraps provide effective protection to products during transportation while ensuring minimum shipping costs due to optimum space utilization and lightweight nature. Their sealing ability also prevents damage and product spillage compared to rigid containers. Flexible packaging manufacturers are thus developing formats and materials customized for secure delivery of apparel, cosmetics, stationery and other consumer goods via online shopping. Specialty mailing bags, vinyl woven bags, zipper pouches, and kraft paper wraps with reinforced edges are some innovations witnessed. Digital printing facilitated personalized designing of packaging according to merchant and delivery brand identity. Flexible packaging plays a pivotal role in enhancing the unboxing experience for online customers and building merchant credibility. Their sustainable credentials also align well with the green priorities of e-tailers and logistics companies.
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