FLAVOR ENHANCER MARKET ANALYSIS

Market News

Key Developments-

In 2017, PureCircle launched stevia leaf based flavor enhancers. The new flavors enhancers will augment both cocoa and vanilla flavors. The new product can be labelled as natural flavors on product ingredient labels. The product launched helped the company to expand its product portfolio.

• In January 2019, Archer Daniels Midland Co. (ADM) acquired Florida Chemical Co., manufacturer of citrus based flavors and fragrances. Florida Chemical Co. manufactures citrus flavor materials, essential oils, and flavor enhancers for grapefruit and other citrus. The acquisition will help ADM to strengthen its positions citrus based flavor enhancer market.
• In September 2018, Firmenich SA (Switzerland based fragrance and flavor company) acquired Senomyx Inc. (US based biotechnology company producing flavor enhancers and sweeteners). The acquisition will help Firmenich to strengthen its position in global flavors market.
• In 2017, Bell Flavors & Fragrances launched Sweetech, a new flavor enhancer for food and beverage industry. The new flavor enhancer can reduce sugar by 20-50% in food & beverages without compromising on taste.