FLAVOR ENHANCER MARKET ANALYSIS

Flavor enhancer is a chemical substance added to a processed food and beverages to enhance its flavor. Flavor is one of the main components for overall food ingredients market. Modernization and globalization are the important factors that have increased demand for flavor enhancer market. In market, there is a need for impelling food manufacturers and processed foods to serve the growing population, the consumer demand for low-fat, low-carbohydrate and low salt diet are some of the major factors which drives the growth of flavor enhancer market. Due to increasing working women and increasing awareness about the artificial food and beverages flavor enhancer, there is a rise in demand for natural flavor enhancer. The flavor is playing an important part in the development of flavor enhancing compounds. Flavor enhancing compounds can be produced by biotech method which are known as natural compounds. The higher consumption of desserts and increasing application of innovative technology is projected to expand the growth of flavor enhancing market during the forecast period.  The regulatory limitations, high entry barrier and increasing raw material prices are some of the factors which are affecting the growth of flavor enhancer market.

Global Flavor Enhancer Market Taxonomy-

On the basis of source type, the global market is classified into:

• Natural Flavoring Enhancer
  • Aroma
  • Essential oils
  • Natural Extracts
  • Others
• Artificial Flavoring Enhancer
  • Fruit flavors
  • Savory flavors
  • Citrus flavors
  • Others
• Nature Identical Flavoring Enhancer

On the basis of product type, the global market is classified into:

• Glutamates
  • MSG
  • Others
• Nucleotides
  • Disodium guanylate
  • Ribonucleotides
  • Disodium Inosinate
• Yeast Extracts
• Acidulants
• Hydrolyzed Vegetable Protein
• Others

On the basis of form type, the global market is classified into:

• Liquid
• Powder
• Semi-liquid

On the basis of application, the global market is classified into:

• Beverages
• Processed foods
• Meat and fish products
• Dairy
• Bakery
• Others

Food flavors and enhancer have wide application in the beverage industry and occupy most of the share in global flavor enhancer market, followed by dairy and bakery products. From the source type of flavor enhancer, rise in consumer preference towards natural flavors as compared to artificial flavor enhancer is expected to boost the global flavor enhancer market. The need for enormous amount of natural resources to extract flavors and enhancers is one of the key constraints in the natural flavor enhancer industry.

Global Flavor Enhancer Market Outlook-

Of the main global region, the flavor enhancers market is large in North America, followed by Asia Pacific and Western Europe. The North America and Europe contribute over half of the worldwide consumption of the flavor enhancer market. Flavor enhancer in powdered form is most commonly used as it is easier to use as compared to that of liquid and semi-liquid form hence it accounts for the largest share in the flavor enhancer market. There is a growing demand for processed food in Asia Pacific region which is likely to surpass the global flavor enhancer market. Latin America respondents exceed the global average for avoiding saturated fats and carbohydrates. Decrease in food intake due to numerous sensory, metabolic and pharmacologic factors and lower rates of nutrient absorption are observed which led to new innovation and technology in global flavor enhancer market which ultimately increases flavor enhancer market growth. Monosodium Glutamate (MSG) is most commonly used as flavor enhancer in savory products.

Salt as a natural flavor enhancer has its own negative effect when consumed in large quantities. Large consumption of salt contribute to heart disease and high blood pressure. Due to this reason, in the EU-Funded Taste Project, the researchers deduced that “Brown Algae” can be used as a substitute for salt which can reduce salt content of industrially processed foods. In July 2016, PLT Health Solutions launched PhytoShield Flavor Enhancer that improves product quality and delivers antimicrobial property which led to longer shelf life of the flavor enhancer product.

Key Developments-

In 2017, PureCircle launched stevia leaf based flavor enhancers. The new flavors enhancers will augment both cocoa and vanilla flavors. The new product can be labelled as natural flavors on product ingredient labels. The product launched helped the company to expand its product portfolio.

• In January 2019, Archer Daniels Midland Co. (ADM) acquired Florida Chemical Co., manufacturer of citrus based flavors and fragrances. Florida Chemical Co. manufactures citrus flavor materials, essential oils, and flavor enhancers for grapefruit and other citrus. The acquisition will help ADM to strengthen its positions citrus based flavor enhancer market.
• In September 2018, Firmenich SA (Switzerland based fragrance and flavor company) acquired Senomyx Inc. (US based biotechnology company producing flavor enhancers and sweeteners). The acquisition will help Firmenich to strengthen its position in global flavors market.
• In 2017, Bell Flavors & Fragrances launched Sweetech, a new flavor enhancer for food and beverage industry. The new flavor enhancer can reduce sugar by 20-50% in food & beverages without compromising on taste.

Some of the key players in the global flavor enhancer market are International Flavors & Fragrances Inc. IFF, Givaudan, FIRMENICH SA, Takasago International Corporation, Sensient Technologies Corporation, Mane, Senomyx Inc., Innova and DuPont Nutrition & Health, A & Z Food Additives Co. Ltd., Kerry Group and Symrise.