FLAT PANEL DISPLAY MARKET ANALYSIS

Market Challenges And Opportunities

Global Flat Panel Display Market - Drivers

Rising government support to FPD industry is expected to drive growth of the global flat panel display market during the forecast period. Rising government initiatives and proactive support have led to rapid development of flat panel industry in major economies including Japan, Canada, and the U.S. For instance, the government of Japan has shown keen interest in the development of high-resolution screens. On the contrary, the U.S. Government is supporting FPD industry, which is primarily channeled through the Department of Defense. Moreover, the Korean government provides support for development of the high tech industry.

Growing adoption of FPD in mobile devices is expected to propel the global flat panel display market growth over the forecast period. Increasing demand for smartphones with augmented features is a major driving factor in the market. Smartphone manufacturers are focused on adopting FPD technology, in order to cater to increasing demand for high-quality image and clarity. FPD offers enhanced picture quality with improved contrast setting and low power consumption.

Global Flat Panel Display Market: Opportunity

FPDs are being increasingly deployed in various application areas, especially in retail segment. Major demand for LCD and PDP technologies is arising from the retail segment for application in flat digital signage Majority of small flat panel digital signage installations are taking place in retail stores and Quick Service Restaurants (QSRs).

LCD manufacturers are innovating their LCD product line and introducing new technology to sustain in the LCD panel market. For instance, in 2012, Samsung commercialized production of a transparent LCD panel for a wide variety of display applications such as platform doors of subways, commercial freezer doors, e-Boards, medical equipment, and mobile devices.

Global Flat Panel Display Market- Restraints

Saturation in the market is expected to restrain growth of the global flat panel display market during the forecast period. Popularity of LCDs is high due to engagement of some of the top players such as Samsung, LG, Panasonic, etc. However, the trend is rapidly changing, owing to the introduction of more powerful technologies such as OLED, which is gaining popularity among major players in the market. Key companies in the market such as Apple are shifting towards OLED displays for application in its products such as iPad, iPhone, iTV, iWatch, etc.

Restricted view angle of LCD is expected to hinder the global flat panel display market growth over the forecast period. LCD technologies have a major drawback, restricted viewing angle. As a result of this, images and brightness on a television screen do not appear in true color when viewed from every angle. Several technologies have been developed to address this issue; however, OLED televisions seem to be the best option in this regard.