Market Challenges And Opportunities

Multi-channel retailing has added to the ease of availability of flagship smartphones to the customers across the globe

Growth of multiple retail channels include single brand, multi-brand stores, and e-commerce across different regional segments have increased consumer access to the newly launched smart gadgets. Moreover, growth of ecommerce business to cater the international consumer base. In recent past, major smartphone manufacturers have focused on teaming up with e-tailers, serving as exclusive sales partners for their flagship devices. Players such as Xiaomi, Motorola, and OnePlus have reaped rich dividends from such partnerships in the recent past.

Android OS is expected to hold the largest flagship smartphone market share over the forecast period

Android provide world-class platform to create applications and games for users that can be virtually accessed from anywhere across the globe. This is primarily owing to its open accessibility and all major manufacturers, with the exception of Apple opting for this operating system for their flagship phones. Among the storage types, expandable memory handsets are expected to gain edge over the internal memory limitation. This is owing to the improvement in multi-aspects of the smartphones, which include motion sensing, graphic resolutions, and increasing consumers’ requirement for information storage. However, factors such as fast processing, easy data accessibility, and protection from viruses that can be transmitted through external device, are expected to drive the growth of the flagship smartphone market. In addition, few major companies will continue to provide inbuilt storage spaces to the consumers.