FITNESS TREADMILLS MARKET ANALYSIS

Market News

Recent Developments

New product launches

• In October 2022, ProForm launched the ProForm Vue treadmill, featuring a 32" HD touchscreen to stream workout classes and browse the web. It is powered by Johnson exclusive ProShox Cushioning. ProForm is a brand that offers exercise and home fitness equipment, including treadmills, ellipticals, exercise bikes, and more, ProForm Parts is a separate brand that offers high-performance auto racing parts and accessories
• In September 2022, NordicTrack expanded its treadmill lineup with the addition of the NordicTrack Commercial X32i which comes with a 32" smart HD touchscreen. NordicTrack is a company that offers a variety of home gym and exercise equipment, including treadmills, exercise bikes, ellipticals, rowing machines, and more Their products are available for purchase on their website, as well as at various retailers such as Walmart, Best Buy, and others. NordicTrack is known for its top treadmills, ellipticals, incline trainers, free striders, exercise bikes, rowers, and skiers
• In June 2022, Sole Fitness introduced the Sole F85 and Sole F63 folding treadmills for home use with speeds up to 12 mph and 15% elevation. Sole Fitness is a company that specializes in designing, manufacturing, and distributing fitness equipment for various fitness levels and spaces, such as home gyms or small gyms. Their product line includes treadmills, ellipticals, exercise bikes, strength equipment, and rowers

Acquisition and partnerships

• In January 2022, iFIT acquired Sweat, a leading fitness app that offers workouts across verticals like strength training, yoga, pilates, meditation, etc. iFIT is a comprehensive fitness platform that offers interactive, personalized training experiences for a variety of exercises, including treadmill, cycling, abs, strength training, yoga, and more. The platform provides access to thousands of guided at-home workouts led by world-class trainers, as well as studio classes and global workouts filmed in various locations around the world
• In November 2021, Nautilus, Inc. acquired VAY, a company offering immersive digital fitness experiences through video workouts. Nautilus, Inc. is a company that has been committed to providing fitness solutions for over 40 years. The company offers a range of home fitness equipment, including cardio and strength solutions such as treadmills, ellipticals, exercise bikes, and strength training equipment .Nautilus, Inc. is also known for its brands, including Bowflex, Schwinn, and JRNY, the adaptive fitness platform
• In October 2021, Life Fitness partnered with Apple GymKit to allow Apple Watch users to pair seamlessly with Life Fitness cardio equipment. Apple's GymKit is a platform that allows users to connect their Apple Watch to compatible gym equipment, such as treadmills, ellipticals, and indoor bikes, for a more integrated workout experience. It enables the exchange of workout data, such as distance and heart rate, between the Apple Watch and the gym equipment, providing more accurate metrics and a seamless tracking experience.