FITNESS TRACKERS MARKET ANALYSIS

Regional Analysis

Global Fitness Trackers Market: Regional Insights

Based on geography, the global fitness trackers market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Among regions, North America is expected to gain highest share in the market over the forecast period owing to the increasing awareness regarding fitness and health, growing penetration of the Internet & smartphones, increasing adoption of fitness trackers, and the outbreak of COVID-19 in the region. For instance, one-in-five U.S. adults (21%) say they regularly wear or use a smart watch or wearable fitness tracker, according to the Pew Research Center. Moreover, around three-in-ten adults in the U.S. living in households earning US$ 75,000 or more a year say that they regularly wear or use a smart watch or fitness tracker.

Europe and Asia Pacific are also expected to witness robust growth in the global fitness trackers market due to the growing penetration of the Internet & smartphones, increasing adoption of fitness trackers (due to growing awareness regarding fitness and health), the outbreak of COVID-19, and introduction of novel products in these regions. For instance, in May 2023, Honor announced the launch of the Band 7 in Europe and the U.K. The Honor Band 7 has a large OLED display, and is compatible with most Android smartphones or iPhones. The fitness tracker provides 5 ATM water resistance too, among other features.

• North America: U.S. and Canada
• Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
• Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
• Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
• Middle East and Africa: GCC Countries, Israel, Rest of Middle East, South Africa, North Africa, and Central Africa