Regional Analysis

Market Regional Insights:

North America is expected to be the largest market for fitness equipment during the forecast period, accounting for over 39% of the market share in 2023. The high obese or overweight population base in North America drives the demand for fitness equipment in this region.
Asia Pacific is expected to be the second-largest market for global fitness equipment machines, accounting for over 21% of the market share in 2023. Developed countries, such as Japan and South Korea, significantly drive market growth in the Asia Pacific region. Markets in countries, such as China and India, are witnessing rapid growth of urbanization.
Europe is expected to be the third-largest market for global fitness equipment machines, accounting for over 15.0% of the market share in 2023. The region's overall disposable income has increased significantly, and product adoption is expected to accelerate as the youth population grows rapidly and per capita disposable income rises.

Figure 1. Global Fitness Equipment Market Share (%), By Region, 2023

Geographies covered:

North America: U.S. and Canada
Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
Middle East: GCC Countries, Israel, and Rest of Middle East
Africa: South Africa, North Africa, and Central Africa