Utilizing different data methodologies to target specific consumer or business segments to enable better business insights is expected to propel the growth of field survey management market
Analysis of accumulated data and lack of conclusions regarding to research findings may add to the company expense without gaining any competitive intelligence. Thus, most of the vendors in the industry such as Ipsos, Market Equations, and Corp Scan Group provide predictive analytics, media & brand expressions, innovation strategies, strategies for consumer, and employee relationships. This adds to the value of the insights explored through data collection field survey management, which is expected to fuel the growth of market over the forecast period.
Requirement of government agencies to keep track of the nation’s produce, economic activities, population health, and revenue is expected to propel growth of the market. Ease of availing professional services from industry participants for detailed analysis of the required data and significant reduction of cost investment from outsourcing these services are expected to increase the demand for field survey management market over the forecast period.
According to Coherent Market Insights analysis, North America dominated the global field survey management market in 2017 and it is expected to continue its dominance over the forecast period, owing to widespread presence of multi-national companies headquartered in North America that source these insights for better competitive business intelligence for their operations and expansion in other regions.
Field Survey Management Market Report Snapshots
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