FENCING MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Increasing Importance of Home Security

With growing concerns over safety and security, having proper fencing has become a priority for many homeowners. News reports of break-ins, theft and property damage have contributed to rising fears. Homeowners seek reassurance that comes with fences that clearly mark the boundaries of their property and deter intruders. Fencing companies have responded with products customized for residential security needs including reinforced panels, anti-climbing electric fences, and smart locks for automated gates. This concern for safety enhances demand and drives homeowners to fortify and enclose their properties.

For instance, in August 2023, the U.S. Representative Pramila Jayapal, D-Seattle, spent over US$ 45,000 on home security in 2023, using campaign funds, as reported by Federal Election Commission records. As the leader of the Congressional Progressive Caucus, Jayapal is among many congressional leaders who have increased their spending on personal security. This trend has grown since the January 6, 2021, Capitol riot and the heightened polarization in the political climate.